Tires To You wanted to improve their lead generation efforts by reducing their Cost per Call and increasing the number of inbound calls. Initially, their Cost per Call was $29.27, and they received 1,489 calls.
With a refined campaign strategy, precise audience targeting, and continual optimization, we helped them achieve remarkable results. The Cost per Call dropped to $8.25, and calls increased to 3,316. With an added total revenue of $1.07 million, this resulted in an incredible 8,774x Return on Ad Spend (ROAS).
Tires To You faced high acquisition costs and needed to scale their lead volume efficiently. Their main challenges included:
• High Cost per Call ($29.27) reducing overall profitability.
• Limited lead volume (only 1,489 calls), making it difficult to scale revenue.
• Inefficient ad spend that was not optimized for the highest-converting audiences.
To drive high-quality leads and maximize ROAS, we implemented a highly strategic paid search and SEM approach:
✅ Precise Audience Targeting – Leveraged paid search platforms to focus on users at the end of the buying funnel.
✅ Conversion-Focused Ad Strategy – Built high-converting ad copy and call-tracking mechanisms to improve lead quality.
✅ SEM Campaign Optimization – Developed laser-focused SEM campaigns, including intelligent programmatic retargeting to drive call conversions.
✅ Continuous Optimization – Refined search and Facebook campaigns by identifying top-performing creative assets, further reducing the Cost per Call.
📈 8,774x ROAS – Delivering a massive return on ad spend.
📞 122% Increase in Calls – Growing from 1,489 to 3,316 calls.
💰 71.8% Decrease in Cost per Call – Dropping from $29.27 to $8.25.
📉 37.2% Reduction in Ad Spend – More efficient budget use, cutting ad costs from $43,592 to $27,352.
💵 $1.07 Million in Added Revenue – Direct business impact.
🚀 Paid Search Can Drive Growth – When optimized correctly, SEM can generate high-intent leads at a lower cost.
🎯 Refined Targeting Reduces Wasted Spend – Focusing on end-of-funnel users led to more efficient ad spend and stronger performance.
📊 Continuous Optimization Matters – Iterating on campaigns and creative assets helped maximize conversions and reduce costs.
By implementing data-driven targeting and strategic campaign management, Tires To You significantly improved their lead volume and revenue while lowering costs—proving the power of precision in paid search marketing.
