StayFrank, a leading Sale-Leaseback real estate company, helps homeowners unlock their equity through fair transactions while keeping them in their homes. They needed to reach high-intent sellers with precision to maximize their ad spend.
By leveraging intent-based marketing, data intelligence, and high-converting ad copy, we delivered an 800% ROAS on their first-ever digital campaign.
StayFrank faced three key obstacles:
• Reaching the right audience – Targeting homeowners actively considering a sale-leaseback.
• Optimizing lead quality – Ensuring ad spend attracted motivated sellers, not casual browsers.
• Driving measurable ROI – Proving the effectiveness of digital advertising for a high-ticket transaction.
We used a highly targeted SEM strategy to capture and convert high-value leads:
✅ Precision Audience Targeting – Identified the best candidates using proprietary data insights.
✅ Conversion-Focused Messaging – Optimized ad copy, landing pages, and CTAs to increase engagement.
✅ Smart SEM Campaigns – Designed laser-focused campaigns with intelligent programmatic retargeting.
✅ Ongoing Optimization – Analyzed search and display performance to refine creative and maximize efficiency.
📊 800% ROAS – Maximized return on ad spend.
💰 $81 Cost per Lead – Efficiently acquiring high-intent prospects.
📈 31.58% Conversion Rate – Strong engagement and lead quality.
🚀 9.01% Click-Through Rate (CTR) – Well-crafted ads driving action.
🏡 High-Ticket Transactions Require Precision – Success depends on targeting the right people at the right time.
🎯 SEM & Retargeting Work Together – Combining direct intent search with retargeting improves efficiency.
📊 Optimized Messaging Drives Conversions – Well-crafted ad copy and landing pages significantly impact performance.
With data-driven targeting and continuous optimization, StayFrank turned their first digital campaign into a high-impact growth driver—paving the way for future success.
