Source Water, a renewable drinking water system for homes and businesses, needed to increase brand awareness and drive website traffic. We developed a targeted digital strategy focused on impressions, CPM, clicks, and CTR.
By optimizing geographic and device targeting, we exceeded impression projections by 16%, reduced CPM across key channels, and delivered over 15 million impressions and 28K clicks—boosting visibility and engagement.
Source Water aimed to:
• Expand brand awareness through high-impact digital advertising.
• Drive website traffic efficiently while maintaining a low cost-per-click (CPC).
• Optimize ad spend by identifying the best-performing locations and devices.
We implemented a data-driven optimization strategy to maximize reach and engagement:
✅ Geographic Targeting – Started with 9,000+ ZIP codes, then refined to the top 1,600 for display and 468 for video ads based on performance.
✅ Device Optimization – Focused on mobile and tablet users, deprioritizing desktops to improve ROAS.
✅ Cost Efficiency Adjustments – Reduced CPM by 3% for PreRoll Video, 14% for Display Contextual Targeting, and 12% for Display Behavioral Targeting through ongoing bid adjustments.
📊 15,026,030 Impressions – Increased brand visibility.
📈 28,286 Clicks – Drove meaningful traffic.
🎥 64.36% Video Completion Rate – High engagement with video content.
💰 $1.96 CPC – Cost-effective traffic generation.
🚀 Strategic Targeting Increases Efficiency – Refining ZIP code focus helped concentrate spend on high-performing locations.
📲 Device Optimization Drives ROAS – Shifting to mobile-first improved cost efficiency.
📊 Continuous Testing Delivers Better Results – Iterative adjustments to ad placements and bids maximized performance.
Through precision targeting and data-backed optimization, Source Water successfully built brand awareness at scale—positioning itself as a leader in the renewable water industry.
