Signing Day Sports (SDS), a sports recruitment platform, needed to boost app downloads and increase in-person combine attendance. Previously, their manual outreach efforts were inefficient, and they sought a data-driven marketing strategy to attract student-athletes.
By implementing highly targeted digital campaigns, we drove 1,900 app downloads, increased website traffic, and achieved a Google SEM CTR 172% above industry average—resulting in record combine attendance.
SDS faced three key challenges:
• Reaching the right athletes – Manual outreach was time-consuming and lacked precision.
• Reducing cost per app download – Inefficient spending led to unnecessary ad waste.
• Driving event sign-ups – Increasing attendance at pre-combine events was critical for growth.
We developed a multi-channel strategy to maximize engagement and conversions:
✅ Custom Audience Targeting – Built hyper-focused audience segments to reduce wasted ad spend and increase conversions.
✅ Programmatic Campaigns – Launched Pre-Combine and Post-Combine campaigns to drive traffic, sign-ups, and app downloads.
✅ Search & Social Ads – Deployed paid search, social prospecting, and retargeting to increase visibility and optimize performance.
📲 1,900 App Downloads – Expanding SDS’s user base.
💰 $3.84 Cost Per Download – Improving cost efficiency.
🌐 1,787 Website Visits – Driving engaged traffic.
🚀 9.1% Google SEM CTR – 172% above industry average, proving ad effectiveness.
🎯 Precision Targeting Cuts Ad Waste – The right audience strategy significantly lowered acquisition costs.
📈 Multi-Stage Campaigns Improve Performance – Pre- and post-event strategies maximized engagement.
📊 Paid Search & Social Fuel Growth – A full-funnel digital approach delivered record-breaking results.
By replacing inefficient outreach with data-driven digital marketing, SDS dramatically increased app downloads, website traffic, and event attendance—turning targeted advertising into a game-changer for recruitment.
