Moxie Services Phoenix, a pest control company, wanted to increase brand awareness and drive more inbound calls to build their pipeline. In a highly competitive market, they needed a targeted digital strategy to reach the right audience efficiently.
Through strategic campaign setup, ongoing optimization, and multi-channel tactics, we reduced cost per lead by 41%, increased first-time callers by 233%, and drove a 704% surge in website traffic.
Moxie faced three key challenges:
• Scaling lead volume while reducing acquisition costs – Cost per lead was initially high at $75.
• Standing out in a competitive market – Needed a strong digital presence to capture demand.
• Improving call volume for bookings – Increasing inbound calls was crucial for revenue growth.
We implemented a data-driven campaign strategy focused on efficiency and scale:
✅ Detailed Campaign Setup – Built a structured ad group infrastructure to pinpoint top-performing segments.
✅ Continuous Optimization – Monitored performance and keyword trends to refine targeting and improve results.
✅ Multi-Channel Tactics – Leveraged various platforms and storytelling approaches to enhance brand visibility and engagement.
📉 41% Decrease in Cost Per Lead – Dropped from $75 to $44 in just 14 weeks.
🌐 704% Increase in Website Users – Driving 11,794 new visitors.
📞 233% Increase in First-Time Callers – Jumping from 141 to 467 in one month.
📈 59% Increase in Inbound Calls – Growing from 227 to 565 month-over-month.
🎯 Precise Targeting Reduces Acquisition Costs – Refining audience segments significantly lowered CPL.
📊 Website Traffic Growth Fuels Lead Volume – A 704% traffic increase drove higher engagement.
📞 Inbound Calls Are Key for Local Service Businesses – A 233% rise in first-time callers demonstrated strong demand generation.
By combining strategic targeting, continuous campaign refinement, and multi-platform storytelling, Moxie Services Phoenix dramatically increased high quality leads in a highly competitive market.
