Case Study: Candiani Denim

Overview

Candiani Denim is a legacy Italian denim manufacturer looking to break into the U.S. market. Their goal was to build awareness and generate demand from a very specific, hard-to-reach audience: fashion professionals, buyers, designers, and brand leaders in key U.S. markets. To be considered by these decision-makers, Candiani needed to get in front of them consistently and credibly.

The goal of the campaign was to increase visibility and interest among fashion professionals in high-density markets like New York and Los Angeles, laying the foundation for new B2B partnerships and future U.S. expansion.

Challenge

Candiani faced three key challenges:

• They needed to break into a saturated and highly competitive market without existing brand equity in the U.S.
• Their ideal audience was a narrow group of professionals who are notoriously hard to reach through traditional channels.
• They had to communicate the premium nature of their product in a way that would stand out among established industry players.

Solution

We developed a multichannel strategy that combined targeted programmatic ads with strategic paid social placements on LinkedIn and Meta. The campaign was designed to drive visibility, engagement, and eventual conversion interest from a tightly defined segment of fashion industry decision-makers.

• ✅ Audience Targeting – We built a custom audience focused on professionals in fashion, material sourcing, and brand development. Using lookalike audiences and ABM lists, we ensured reach without diluting relevance.
• ✅ Programmatic Advertising – We launched display campaigns with static and video assets, resulting in a 60% lift in CTR and increased time on site from targeted landing pages.
• ✅ Paid Social Campaigns – We used Meta and LinkedIn to increase awareness and engagement. Notably, the LinkedIn video view rate reached 76% (compared to a 30% platform average), and the CTR was 1.5x higher than industry benchmarks.

Results

• 📈 6.2M+ Impressions and 46,000+ Clicks – Expansive reach within the U.S. fashion industry’s key markets.
• 🎯 18.5% CTR on SEM Campaigns – Outperformed industry standards and drove meaningful traffic to campaign landing pages.
• 💡 Meta CPM was 50% below average – Demonstrating strong ad efficiency and delivery to high-value users.
• 📊 LinkedIn CTR 1.5x platform average – Confirmed message and creative alignment with the right audience.

This campaign proved that with the right strategy and precise audience targeting, even legacy brands entering a new market can generate powerful engagement, strong efficiency, and meaningful momentum with the right buyers.