A B2B consumer data company, launched a multichannel digital strategy to increase brand awareness, drive high-quality traffic, and generate leads. By using Paid Social, Display, and Google SEM, the campaign reached high-intent audiences while retargeting efforts helped convert engaged users.
The campaign improved efficiency, achieving higher Click-Through Rates (CTR), strong Conversion Rates (CVR), and reduced Cost Per Lead (CPL). Strategic adjustments, like removing unqualified traffic from Google Search Partners, helped optimize lead quality.
Due to confidentiality agreements, the company name cannot be disclosed.
Increase brand awareness and engagement among high-intent audiences.
Optimize budget allocation while maintaining campaign performance.
Improve lead quality by filtering out unqualified clicks and low-intent traffic.
Refine targeting strategies across Paid Social, Display, and SEM to maximize reach and conversions.
Multichannel Strategy – We used Display Ads and LinkedIn to drive brand awareness and top-of-funnel engagement. Then we used Google SEM and Retargeting to re-engage audiences and generate conversions.
Audience Segmentation & Optimization – We used ABM audience lists, LinkedIn Matched Audiences, and first-party data to target and then refine segmentation. In our optimization process, we identified ways to remove low-quality leads and turned off Google Search Partners. Because of this, we were able to reduce wasted ad spend.
Ongoing Campaign Refinements – Throughout the campaign, we adjusted budgets based on Cost Per Lead efficiency, introduced new audiences lists to improve engagement, and increased Display campaign exposure.
📢 4.4M Impressions – Expanded brand awareness among target audiences.
🖱️ 28.2K Clicks – Drove meaningful traffic to the website.
⚡ 2.23% CTR – Demonstrated strong engagement across channels.
📊 2.47% CVR – Maintained consistent conversion efficiency.
🔎 Google SEM: 45% drop in Cost Per Lead (from $359 to $197)
🎯 Multichannel Approach Drove Awareness & Engagement – The combination of Display, LinkedIn, and Google SEM successfully built brand awareness, engaged high-intent audiences, and generated quality leads.
📢 Display Built Awareness with Retargeting Success – High impressions (2.97M) and strong CVR (2.97%) proved the effectiveness of display for re-engaging interested users.
📊 SEM Drove the Most Cost-Effective Conversions – Google SEM delivered the highest lead volume and lowest CPL, making it the best-performing channel for bottom-funnel conversions.
This campaign successfully drove brand awareness and engagement, proving the importance of a data-driven, multichannel approach.
