ABC Home & Commercial Services offers a wide range of home services, from landscaping and pest control to HVAC and plumbing. While their previous campaigns generated conversions, they sought to improve performance by leveraging a full-funnel marketing strategy.
In 2022, ABC primarily focused on Connected TV (CTV) advertising. While CTV effectively drove awareness, users couldn’t click on the ads, limiting direct conversions. Despite this, ABC still saw 171 conversions from their CTV campaign. The challenge was to increase conversion volume while maintaining efficiency.
In 2023, we enhanced ABC’s campaign by implementing a full-funnel strategy that included:
✅ Display Retargeting – Re-engaging users who saw CTV ads with targeted display ads.
✅ Precise Audience Targeting – Using proprietary data to reach homeowners with $100K+ household income in key zip codes.
✅ Campaign Optimization – Adjusting ad frequency and placements to drive sustained engagement and lead volume.
📈 1,032% Increase in Conversions – Jumping from 171 to 1,936 conversions.
👀 242.8% Increase in Impressions – Expanding ABC’s reach to 6.7M+ impressions.
📲 2,883 Clicks from Retargeting – Proving the effectiveness of a CTV + Retargeting combination.
🚀 CTV Works Best with Retargeting – While CTV drives awareness, adding display retargeting turns viewers into leads.
🎯 Hyper-Targeted Audiences Increase Efficiency – Serving ads to high-income homeowners maximized conversion potential.
📊 Full-Funnel Strategies Deliver Real ROI – ABC’s success highlights the impact of multi-channel, data-driven campaigns.
By integrating CTV and retargeting, ABC Home & Commercial Services significantly boosted conversions and achieved sustainable business growth.
