Case Studies
We are proud to support brands in their desire to grow their business. Our experience ranges across all industries and we use our expertise in targeting to deliver impactful results to our clients.
Results Your Business Deserves
We build cohesive, data-driven strategies that deliver real results. Our multichannel approach is powered by high-quality data, advanced segmentation, and seamless integration across all ad channels. By cutting through the noise, we help brands achieve long-term, sustainable growth—whether you’re scaling your strategy or looking for a smarter way to reach your audience. Our expertise helps your business grow.
Healthcare Organization
Overview
In a county-wide initiative to build awareness around healthcare services, Calculated Conversions executed a strategic brand awareness campaign using programmatic display, retargeting, and digital out-of-home placements. The goal was sustained, local visibility in the moments and places that matter most.
In 2024, we ran a campaign served as a test across 43 zip codes to identify which areas responded most to healthcare messaging. From those results, we refined the 2025 strategy to focus on 17 high-performing zip codes with sustained, high-frequency placements. This evolution allowed us to shift from broad coverage to precision targeting and maximizing impact where it mattered most.
Across a 9-month flight, the campaign delivered more than 3.1 million impressions, combining display and video ads across mobile, desktop, and CTV devices. Ad placements were strategically rotated across 17 key zip codes within the county, keeping the brand consistently present in high-density areas and reinforcing recall through video completion rates exceeding 98%.
Rather than broad national reach, this campaign prioritized regional presence and frequency, ensuring that local families and providers recognized and remembered the brand when care decisions were on the table.
Challenge
Healthcare decision-making doesn’t start with a search, it starts with recognition. Healthcare providers often struggle with low visibility in competitive regional markets, especially when local advertising is fragmented or inconsistent. This campaign needed to build familiarity with residents who may not be actively searching, but who influence care decisions for themselves or others.
The organization also needed to balance message saturation with sensitivity; staying visible without contributing to digital fatigue or banner blindness.
Solution
We implemented a multi-format, zip code-targeted awareness campaign built on three core pillars:
Precision Zip Code Targeting
We mapped 17 key zip codes across the county, focusing impressions in areas with dense residential populations and high coverage needs. This allowed the brand to stay locally present without overspending on low-value impressions.
Cross-Format Awareness Strategy
Display, OTT, and CTV ads were sequenced across screens to reinforce recall. Display built frequency, while video formats drove engagement, particularly through mobile and streaming placements with 98.1%+ completion rates.
Retargeting for Familiarity
Display retargeting ads ensured sustained visibility after initial exposure, helping reinforce recognition and drive return visits to owned platforms.
Results
3.19 Million Impressions delivered across programmatic display and video
17 High-Intent Zip Codes targeted throughout the county
8,788 Total Clicks driven from awareness-focused placements
98.9% Video Completion Rate across OTT and CTV formats
Creative Variety: 6 distinct visual messages rotated throughout the campaign
Consistent Monthly Reach with sustained volume across all quarters
Key Takeaways
Precision > Volume – Localized targeting by zip code built more meaningful awareness than broad regional buys.
Video Sustains Attention – Completion rates over 98% prove that healthcare messaging, when placed thoughtfully, can maintain high engagement.
Multi-Format Builds Memory – Awareness stuck because the campaign didn’t rely on one channel and it stayed consistent across display, retargeting, and video.
Consistent Visibility Was The Priority – The campaign’s true value was its ability to keep the brand present before users even needed to search.
Legal Services
Overview
In a highly competitive metro legal market, Calculated Conversions launched a paid search campaign for an employment law firm focused on driving high-quality leads at scale. Over a 10-month period, the campaign generated 7,721 leads from 20,928 clicks. We achieved a 36.9% conversion rate and reduced the average cost per lead to just $14.24.
By pairing high-intent search targeting with frictionless chat-based conversion funnels, the campaign significantly outperformed industry benchmarks on both engagement and efficiency, proving that strategic execution can lower cost while increasing scale.
Challenge
Legal advertising is saturated, expensive, and often inefficient. The legal advertising industry typically struggles with:
- Rising costs in a highly competitive PPC environment
- Ineffective broad targeting and low conversion rates
- Poor user experience from traditional form fills and slow intake systems
This client needed a campaign that could capture high-intent searchers and convert quickly without wasting budget on vague or informational queries.
Solution
Calculated Conversions built a bottom-of-funnel, geo-targeted SEM campaign with three core pillars:
- Geo-Specific Campaign Structure: Keywords were segmented by city and legal issue to match local language and urgency. This improved quality scores, reduced CPC, and increased ad relevance.
- Chat-Led Conversion Funnel: Web chat was prioritized over form fills or call tracking, improving speed and privacy for sensitive legal inquiries and removing friction in the conversion process.
- Search-Ready Audience Targeting: The campaign excluded vague, informational, or competitor queries to focus exclusively on users actively searching for employment legal support.
This approach combined specificity, urgency, and ease resulting in a highly efficient performance engine.
Results
- 7,721 Leads Generated (772 per month on average)
- 20,928 Clicks Driven (2,092 per month on average)
- 36.9% Conversion Rate
- $14.24 Average Cost per Lead
- 9.8% Click-Through Rate Across the Campaign
Key Takeaways
- Intent Matters More Than Volume
→ Focused keyword segmentation and ad copy aligned with user urgency delivered more qualified leads at a lower cost. - Frictionless Funnels Improve Conversion
→ Prioritizing chat over forms removed barriers for users and resulted in significantly higher conversion rates. - Cost Efficiency + Scale Are Possible
→ Strategic segmentation and targeting allowed this campaign to scale while keeping cost per lead below $15. - Local Language Drives Local Results
→ Geo-specific copy and targeting increased engagement by reflecting how real users search for legal help.
SHI and Qualcomm Partnership
Overview
Through our partnership with SHI, an IT solutions and service integration company, we launched a brand awareness CTV campaign for their client, Qualcomm. The initiative targeted decision-makers across the top 40 U.S. DMAs in the the cybersecurity and enterprise IT space. We placed 15- and 30-second non-skippable video ads on premium platforms like Roku Channel, Pluto TV, Telly, and more.
The campaign delivered over 1.05 million impressions and reached more than 600,000 unique users with a video completion rate of 98.19%, far exceeding industry benchmarks. The result was cost-efficient, high-quality awareness delivered at scale to a tightly defined technical audience.
Challenge
With competition intensifying in the cybersecurity, cloud, and infrastructure markets, the company needed a campaign that would:
- Increase brand visibility among CTOs, CIOs, CISOs, and other high-influence decision-makers
- Protect brand integrity through quality-controlled placements
- Maximize reach and recall in a finite budget window leading into year-end
The campaign had to deliver against awareness KPIs while ensuring every impression reached the right audience, in the right environment, with no wasted spend.
Solution
Calculated Conversions built a CTV strategy focused on quality inventory, audience alignment, and disciplined pacing.
Key campaign elements included:
- Defined Targeting: Reached high-value tech professionals in cybersecurity, data center, and cloud roles using contextual and behavioral signals.
- Premium Platform Delivery: Non-skippable ads were delivered on brand-safe streaming platforms including Samsung TV Plus, Roku, Pluto TV, DIRECTV, and Telly.
- Creative Control: 15- and 30-second co-branded video assets maintained message integrity and drove high video engagement.
- Optimized Frequency: Campaign delivery averaged 1.76 impressions per user, balancing reach with controlled exposure.
Execution included weekly pacing oversight and monthly reporting with full transparency on performance across platforms.
Results
The CTV campaign exceeded expectations on all major KPIs, delivering more impressions, greater reach, and significantly stronger video engagement than forecasted.
- 1,057,380 total impressions (5.74% over the 1M impression goal)
- 600,522 unique users reached (Nearly double the estimated reach)
- 98.19% video completion rate (Far above the CTV industry average of ~78%)
- Samsung TV Plus delivered the highest results (350K impressions, 99.15% VCR)
Key Takeaways
- Premium placements elevated brand recall.
Platforms like Roku, Pluto TV, and Samsung TV Plus consistently drove completion rates near 99%. - Audience-first planning delivered efficient reach.
Campaign reached 600K+ users, nearly doubling projected reach without increasing spend. - Non-skippable creative ensured message delivery.
Controlled formats protected branding and maintained clarity across all publisher environments.
Vibrant Skin Bar
Overview
Vibrant Skin Bar is a premier provider of advanced skin treatments, wellness therapies, and nonsurgical body contouring in Phoenix, Arizona. With a commitment to enhancing clients’ natural beauty from the inside out, their team offers both cutting-edge cosmetic services and medical-grade skincare products.
We launched a multi-channel digital advertising campaign to help Vibrant Skin Bar increase brand visibility and drive qualified leads. The strategy was designed to reach a highly targeted and engaged audience through channels where they actively consume media, combining broad awareness with high-intent customer acquisition tactics.
Challenge
Despite a strong local reputation and a wide range of premium services, Vibrant Skin Bar faced two core challenges:
- Driving consistent, qualified inquiries for both cosmetic and wellness treatments
- Improving attribution visibility to understand which campaigns were contributing to real appointment volume
The team needed a full-funnel strategy that could both introduce the brand to new audiences and convert interested prospects into booked consultations, all while using data to optimize spend and outcomes.
Solutions
To address these challenges, Calculated Conversions designed a multi-channel campaign allocated across:
- Cross-Device Display + Retargeting
- Social (Meta) Prospecting + Retargeting
- Search Engine Marketing
The campaign was structured in two phases:
- Targeted Learning Phase
The early campaign focused on testing ad placements and audience segments across platforms. This phase allowed the team to gather performance benchmarks and surface key insights into which service categories and calls-to-action were resonating. - Optimization for Intent
Using learnings from the initial phase, the team restructured campaigns mid-flight to maximize conversion efficiency:
- Meta campaigns shifted to conversion objectives, prioritizing high-performing creatives
- SEM was refined toward competitor and service-specific keyword groups
- Display budgets were adjusted to emphasize contextual and audience-driven placements
Results
- 4,716 Total Leads – 73% above projected lead volume
- $39 Cost per Lead – 29% more efficient than forecasted
- 6.74 Million Impressions, 36.7K Clicks – Sustained reach and engagement throughout the campaign
- 1,544% Lift in Visitation – Tracked through device ID attribution
- 13.6% Overall Conversion Rate – Well above industry norms for aesthetic services
Key Takeaways
- Conversion-focused optimization outperformed volume targets.
After an initial learning phase, mid-campaign adjustments led to a 73% increase in leads and a 29% reduction in CPL. - Attribution improvements unlocked smarter decisions.
Custom event tracking and clearer funnel visibility helped the team connect digital touchpoints to actual appointments. - Omnichannel reach fueled both awareness and action.
While Meta and SEM drove direct conversions, Display played a key role in brand lift and location-level engagement. - Strategic pacing prioritized intent, not just impressions.
Rather than chasing click volume, the campaign focused on attracting high-quality traffic that converted into booked consultations.
Moody Gardens
Overview
Moody Gardens, a well-known family resort and attraction in Texas, partnered with Calculated Conversions to launch a 17-day digital campaign focused on awareness, engagement, and bookings for its hotel and attractions.
To maximize results in a short time window, the strategy blended cross-platform display and retargeting, Device ID targeting, and OTT/CTV, reaching high-intent families who had previously visited the property. The campaign drove over 2.79 million impressions and 11,259 clicks, and delivering $80,000+ in tracked revenue at a 40% conversion rate. This does not include additional bookings that occurred after the campaign ended or revenue generated once families arrived at Moody Gardens.
Challenge
Moody Gardens needed to generate measurable results quickly with a short campaign window and a diverse audience mix: local families, drive-market tourists, and past visitors. The brand wanted to boost not only top-of-funnel visibility but also mid- and bottom-funnel conversions, especially for hotel bookings and attraction tickets.
To make that happen, we had to:
- Reach families likely to return without wasting budget on broad awareness.
- Balance brand storytelling through video and CTV with direct-response tactics that could convert.
- Optimize toward lower CPA and higher CTR throughout the campaign window.
Solution
We built a retargeting-first, conversion-optimized campaign focused on reaching high-likelihood audiences:
- Device ID Targeting – We used historical visitor data to build an audience of families who had previously visited Moody Gardens, lived within driving distance, and had children in the household. This allowed us to skip the awareness curve and focus on return visits.
- Cross-Platform Display & Retargeting – Our team activated a mix of display and interstitial placements across web and app environments, driving traffic back to hotel booking and ticketing pages.
- Pre-Roll & OTT/CTV for Awareness and Reinforcement – To complement conversion-focused ads, we used video placements and CTV ads to build brand recall and support longer-consideration purchases like hotel stays.
Results
- 📈 2.79MM Impressions Delivered
- 📲 11,259 Clicks with a blended CTR of 0.59%
- 🏨 83 Hotel Bookings + 435 Attraction/Ticket Purchases – Driving signnificant revenue
- 💰 $80,000+ in Generated Revenue – Bookings made during the campaign window
- 🕓 Post-Campaign Conversions Continued – Many families booked after seeing the ads, driving more revenue beyond what’s reported
Key Takeaways
- High Intent Retargeting Drove Results – Targeting past visitors with kids produced a 40% conversion rate, making the most of a short campaign window.
- Video + Display = Full Funnel Impact – OTT and pre-roll drove awareness, while device ID display brought users back to convert.
- Revenue Didn’t Stop When Ads Did – Continued bookings after the campaign ended confirmed the strength of brand recall and message resonance.
B2B Consumer Data Company
Overview
A B2B consumer data company, launched a multichannel digital strategy to increase brand awareness, drive high-quality traffic, and generate leads. By using Paid Social, Display, and Google SEM, the campaign reached high-intent audiences while retargeting efforts helped convert engaged users.
The campaign improved efficiency, achieving higher Click-Through Rates (CTR), strong Conversion Rates (CVR), and reduced Cost Per Lead (CPL). Strategic adjustments, like removing unqualified traffic from Google Search Partners, helped optimize lead quality.
Due to confidentiality agreements, the company name cannot be disclosed.
Challenge
Increase brand awareness and engagement among high-intent audiences.
Optimize budget allocation while maintaining campaign performance.
Improve lead quality by filtering out unqualified clicks and low-intent traffic.
Refine targeting strategies across Paid Social, Display, and SEM to maximize reach and conversions.
Solution
Multichannel Strategy – We used Display Ads and LinkedIn to drive brand awareness and top-of-funnel engagement. Then we used Google SEM and Retargeting to re-engage audiences and generate conversions.
Audience Segmentation & Optimization – We used ABM audience lists, LinkedIn Matched Audiences, and first-party data to target and then refine segmentation. In our optimization process, we identified ways to remove low-quality leads and turned off Google Search Partners. Because of this, we were able to reduce wasted ad spend.
Ongoing Campaign Refinements – Throughout the campaign, we adjusted budgets based on Cost Per Lead efficiency, introduced new audiences lists to improve engagement, and increased Display campaign exposure.
Results
📢 4.4M Impressions – Expanded brand awareness among target audiences.
🖱️ 28.2K Clicks – Drove meaningful traffic to the website.
⚡ 2.23% CTR – Demonstrated strong engagement across channels.
📊 2.47% CVR – Maintained consistent conversion efficiency.
🔎 Google SEM: 45% drop in Cost Per Lead (from $359 to $197)
Key Takeaways
🎯 Multichannel Approach Drove Awareness & Engagement – The combination of Display, LinkedIn, and Google SEM successfully built brand awareness, engaged high-intent audiences, and generated quality leads.
📢 Display Built Awareness with Retargeting Success – High impressions (2.97M) and strong CVR (2.97%) proved the effectiveness of display for re-engaging interested users.
📊 SEM Drove the Most Cost-Effective Conversions – Google SEM delivered the highest lead volume and lowest CPL, making it the best-performing channel for bottom-funnel conversions.
This campaign successfully drove brand awareness and engagement, proving the importance of a data-driven, multichannel approach.
Moxie Pest Control
Overview
Moxie Services Phoenix, a pest control company, wanted to increase brand awareness and drive more inbound calls to build their pipeline. In a highly competitive market, they needed a targeted digital strategy to reach the right audience efficiently.
Through strategic campaign setup, ongoing optimization, and multi-channel tactics, we reduced cost per lead by 41%, increased first-time callers by 233%, and drove a 704% surge in website traffic.
Challenge
Moxie faced three key challenges:
• Scaling lead volume while reducing acquisition costs – Cost per lead was initially high at $75.
• Standing out in a competitive market – Needed a strong digital presence to capture demand.
• Improving call volume for bookings – Increasing inbound calls was crucial for revenue growth.
Solution
We implemented a data-driven campaign strategy focused on efficiency and scale:
✅ Detailed Campaign Setup – Built a structured ad group infrastructure to pinpoint top-performing segments.
✅ Continuous Optimization – Monitored performance and keyword trends to refine targeting and improve results.
✅ Multi-Channel Tactics – Leveraged various platforms and storytelling approaches to enhance brand visibility and engagement.
Results
📉 41% Decrease in Cost Per Lead – Dropped from $75 to $44 in just 14 weeks.
🌐 704% Increase in Website Users – Driving 11,794 new visitors.
📞 233% Increase in First-Time Callers – Jumping from 141 to 467 in one month.
📈 59% Increase in Inbound Calls – Growing from 227 to 565 month-over-month.
Key Takeaways
🎯 Precise Targeting Reduces Acquisition Costs – Refining audience segments significantly lowered CPL.
📊 Website Traffic Growth Fuels Lead Volume – A 704% traffic increase drove higher engagement.
📞 Inbound Calls Are Key for Local Service Businesses – A 233% rise in first-time callers demonstrated strong demand generation.
By combining strategic targeting, continuous campaign refinement, and multi-platform storytelling, Moxie Services Phoenix dramatically increased high quality leads in a highly competitive market.
Source Water
Overview
Source Water, a renewable drinking water system for homes and businesses, needed to increase brand awareness and drive website traffic. We developed a targeted digital strategy focused on impressions, CPM, clicks, and CTR.
By optimizing geographic and device targeting, we exceeded impression projections by 16%, reduced CPM across key channels, and delivered over 15 million impressions and 28K clicks—boosting visibility and engagement.
Challenge
Source Water aimed to:
• Expand brand awareness through high-impact digital advertising.
• Drive website traffic efficiently while maintaining a low cost-per-click (CPC).
• Optimize ad spend by identifying the best-performing locations and devices.
Solution
We implemented a data-driven optimization strategy to maximize reach and engagement:
✅ Geographic Targeting – Started with 9,000+ ZIP codes, then refined to the top 1,600 for display and 468 for video ads based on performance.
✅ Device Optimization – Focused on mobile and tablet users, deprioritizing desktops to improve ROAS.
✅ Cost Efficiency Adjustments – Reduced CPM by 3% for PreRoll Video, 14% for Display Contextual Targeting, and 12% for Display Behavioral Targeting through ongoing bid adjustments.
Results
📊 15,026,030 Impressions – Increased brand visibility.
📈 28,286 Clicks – Drove meaningful traffic.
🎥 64.36% Video Completion Rate – High engagement with video content.
💰 $1.96 CPC – Cost-effective traffic generation.
Key Takeaways
🚀 Strategic Targeting Increases Efficiency – Refining ZIP code focus helped concentrate spend on high-performing locations.
📲 Device Optimization Drives ROAS – Shifting to mobile-first improved cost efficiency.
📊 Continuous Testing Delivers Better Results – Iterative adjustments to ad placements and bids maximized performance.
Through precision targeting and data-backed optimization, Source Water successfully built brand awareness at scale—positioning itself as a leader in the renewable water industry.
Stay Frank
Overview
StayFrank, a leading Sale-Leaseback real estate company, helps homeowners unlock their equity through fair transactions while keeping them in their homes. They needed to reach high-intent sellers with precision to maximize their ad spend.
By leveraging intent-based marketing, data intelligence, and high-converting ad copy, we delivered an 800% ROAS on their first-ever digital campaign.
Challenge
StayFrank faced three key obstacles:
• Reaching the right audience – Targeting homeowners actively considering a sale-leaseback.
• Optimizing lead quality – Ensuring ad spend attracted motivated sellers, not casual browsers.
• Driving measurable ROI – Proving the effectiveness of digital advertising for a high-ticket transaction.
Solution
We used a highly targeted SEM strategy to capture and convert high-value leads:
✅ Precision Audience Targeting – Identified the best candidates using proprietary data insights.
✅ Conversion-Focused Messaging – Optimized ad copy, landing pages, and CTAs to increase engagement.
✅ Smart SEM Campaigns – Designed laser-focused campaigns with intelligent programmatic retargeting.
✅ Ongoing Optimization – Analyzed search and display performance to refine creative and maximize efficiency.
Results
📊 800% ROAS – Maximized return on ad spend.
💰 $81 Cost per Lead – Efficiently acquiring high-intent prospects.
📈 31.58% Conversion Rate – Strong engagement and lead quality.
🚀 9.01% Click-Through Rate (CTR) – Well-crafted ads driving action.
Key Takeaways
🏡 High-Ticket Transactions Require Precision – Success depends on targeting the right people at the right time.
🎯 SEM & Retargeting Work Together – Combining direct intent search with retargeting improves efficiency.
📊 Optimized Messaging Drives Conversions – Well-crafted ad copy and landing pages significantly impact performance.
With data-driven targeting and continuous optimization, StayFrank turned their first digital campaign into a high-impact growth driver—paving the way for future success.
Signing Day Sports
Overview
Signing Day Sports (SDS), a sports recruitment platform, needed to boost app downloads and increase in-person combine attendance. Previously, their manual outreach efforts were inefficient, and they sought a data-driven marketing strategy to attract student-athletes.
By implementing highly targeted digital campaigns, we drove 1,900 app downloads, increased website traffic, and achieved a Google SEM CTR 172% above industry average—resulting in record combine attendance.
Challenge
SDS faced three key challenges:
• Reaching the right athletes – Manual outreach was time-consuming and lacked precision.
• Reducing cost per app download – Inefficient spending led to unnecessary ad waste.
• Driving event sign-ups – Increasing attendance at pre-combine events was critical for growth.
Solution
We developed a multi-channel strategy to maximize engagement and conversions:
✅ Custom Audience Targeting – Built hyper-focused audience segments to reduce wasted ad spend and increase conversions.
✅ Programmatic Campaigns – Launched Pre-Combine and Post-Combine campaigns to drive traffic, sign-ups, and app downloads.
✅ Search & Social Ads – Deployed paid search, social prospecting, and retargeting to increase visibility and optimize performance.
Results
📲 1,900 App Downloads – Expanding SDS’s user base.
💰 $3.84 Cost Per Download – Improving cost efficiency.
🌐 1,787 Website Visits – Driving engaged traffic.
🚀 9.1% Google SEM CTR – 172% above industry average, proving ad effectiveness.
Key Takeaways
🎯 Precision Targeting Cuts Ad Waste – The right audience strategy significantly lowered acquisition costs.
📈 Multi-Stage Campaigns Improve Performance – Pre- and post-event strategies maximized engagement.
📊 Paid Search & Social Fuel Growth – A full-funnel digital approach delivered record-breaking results.
By replacing inefficient outreach with data-driven digital marketing, SDS dramatically increased app downloads, website traffic, and event attendance—turning targeted advertising into a game-changer for recruitment.
Candiani Denim
Overview
Candiani Denim is a legacy Italian denim manufacturer looking to break into the U.S. market. Their goal was to build awareness and generate demand from a very specific, hard-to-reach audience: fashion professionals, buyers, designers, and brand leaders in key U.S. markets. To be considered by these decision-makers, Candiani needed to get in front of them consistently and credibly.
The goal of the campaign was to increase visibility and interest among fashion professionals in high-density markets like New York and Los Angeles, laying the foundation for new B2B partnerships and future U.S. expansion.
Challenge
Candiani faced three key challenges:
- They needed to break into a saturated and highly competitive market without existing brand equity in the U.S.
- Their ideal audience was a narrow group of professionals who are notoriously hard to reach through traditional channels.
- They had to communicate the premium nature of their product in a way that would stand out among established industry players.
Solution
We developed a multichannel strategy that combined targeted programmatic ads with strategic paid social placements on LinkedIn and Meta. The campaign was designed to drive visibility, engagement, and eventual conversion interest from a tightly defined segment of fashion industry decision-makers.
- ✅ Audience Targeting – We built a custom audience focused on professionals in fashion, material sourcing, and brand development. Using lookalike audiences and ABM lists, we ensured reach without diluting relevance.
- ✅ Programmatic Advertising – We launched display campaigns with static and video assets, resulting in a 60% lift in CTR and increased time on site from targeted landing pages.
- ✅ Paid Social Campaigns – We used Meta and LinkedIn to increase awareness and engagement. Notably, the LinkedIn video view rate reached 76% (compared to a 30% platform average), and the CTR was 1.5x higher than industry benchmarks.
Results
- 📈 6.2M+ Impressions and 46,000+ Clicks – Expansive reach within the U.S. fashion industry’s key markets.
- 🎯 18.5% CTR on SEM Campaigns – Outperformed industry standards and drove meaningful traffic to campaign landing pages.
- 💡 Meta CPM was 50% below average – Demonstrating strong ad efficiency and delivery to high-value users.
- 📊 LinkedIn CTR 1.5x platform average – Confirmed message and creative alignment with the right audience.
This campaign proved that with the right strategy and precise audience targeting, even legacy brands entering a new market can generate powerful engagement, strong efficiency, and meaningful momentum with the right buyers.
Tires To You
Overview
Tires To You wanted to improve their lead generation efforts by reducing their Cost per Call and increasing the number of inbound calls. Initially, their Cost per Call was $29.27, and they received 1,489 calls.
With a refined campaign strategy, precise audience targeting, and continual optimization, we helped them achieve remarkable results. The Cost per Call dropped to $8.25, and calls increased to 3,316. With an added total revenue of $1.07 million, this resulted in an incredible 8,774x Return on Ad Spend (ROAS).
Challenge
Tires To You faced high acquisition costs and needed to scale their lead volume efficiently. Their main challenges included:
• High Cost per Call ($29.27) reducing overall profitability.
• Limited lead volume (only 1,489 calls), making it difficult to scale revenue.
• Inefficient ad spend that was not optimized for the highest-converting audiences.
Solution
To drive high-quality leads and maximize ROAS, we implemented a highly strategic paid search and SEM approach:
✅ Precise Audience Targeting – Leveraged paid search platforms to focus on users at the end of the buying funnel.
✅ Conversion-Focused Ad Strategy – Built high-converting ad copy and call-tracking mechanisms to improve lead quality.
✅ SEM Campaign Optimization – Developed laser-focused SEM campaigns, including intelligent programmatic retargeting to drive call conversions.
✅ Continuous Optimization – Refined search and Facebook campaigns by identifying top-performing creative assets, further reducing the Cost per Call.
Results
📈 8,774x ROAS – Delivering a massive return on ad spend.
📞 122% Increase in Calls – Growing from 1,489 to 3,316 calls.
💰 71.8% Decrease in Cost per Call – Dropping from $29.27 to $8.25.
📉 37.2% Reduction in Ad Spend – More efficient budget use, cutting ad costs from $43,592 to $27,352.
💵 $1.07 Million in Added Revenue – Direct business impact.
Key Takeaways
🚀 Paid Search Can Drive Growth – When optimized correctly, SEM can generate high-intent leads at a lower cost.
🎯 Refined Targeting Reduces Wasted Spend – Focusing on end-of-funnel users led to more efficient ad spend and stronger performance.
📊 Continuous Optimization Matters – Iterating on campaigns and creative assets helped maximize conversions and reduce costs.
By implementing data-driven targeting and strategic campaign management, Tires To You significantly improved their lead volume and revenue while lowering costs—proving the power of precision in paid search marketing.
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