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Read the latest articles on the paid media industry, published by the Calculated Conversions team.

How Device ID Boosts Travel Tourism Campaign Results

As travel tourism grows again, adding Device ID targeting to your ad campaigns is a crucial part of getting better results. With Device ID, we see increased foot traffic, brand awareness, downloads of visitor guides, revenue, and more. We highly recommend considering it in your advertising campaigns because we see

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How Device ID Boosts Travel Tourism Campaign Results

As travel tourism grows again, adding Device ID targeting to your ad campaigns is a crucial part of getting better results. With Device ID, we see increased foot traffic, brand awareness, downloads of visitor guides, revenue, and more. We highly recommend considering it in your advertising campaigns because we see

Read More
programmatic advertising benefits
Marketing Articles

The Power of Programmatic Advertising

In the last several years, there have been constant changes in marketing, advertising, consumer behavior, and technology. As these areas continue to evolve, it’s crucial

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