From First Impression to Final Click: Advertising for the Customer Journey

Whether it’s looking for products or services, customers interact with brands across numerous touchpoints before making a purchasing decision. This journey, from awareness to conversion, is the customer journey. As we know, effective advertising isn’t about a single ad. It’s about building a cohesive experience that guides customers through each stage of their decision-making process. […]

A Roadmap to Cookie-Less Advertising

The era of third-party cookies is coming to an end, marking a significant turning point in digital advertising. While this transition may seem daunting, it also presents a significant opportunity to build more meaningful relationships with your customers. At Calculated Conversions, we’re ready to guide you through this new landscape and empower you to thrive […]

Why Multichannel Strategy is Key for Digital Marketing

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Are your multichannel ad campaigns supportive of each other or are they disjointed? A cohesive multichannel strategy for your campaigns is the key to making the most of your advertising budget. As customers engage with a brand at different touchpoints, we also want to be in front of them with consistency. At Calculated Conversions, we […]

Leverage Paid Search to Fuel Home Service Growth

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The home services market is competitive so getting your business in front of the right customers at the right time is essential. While organic search is important, paid search advertising can be a game-changer, providing immediate visibility and targeted reach when homeowners are actively seeking solutions. Whether you’re a plumber, electrician, landscaper, or any other […]

How Device ID Boosts Travel Tourism Campaign Results

As travel tourism grows again, adding Device ID targeting to your ad campaigns is a crucial part of getting better results. With Device ID, we see increased foot traffic, brand awareness, downloads of visitor guides, revenue, and more. We highly recommend considering it in your advertising campaigns because we see the results every day with […]

Social Media Targeting: Effective Strategies for Business Growth

As social media has evolved, so has usage of the platform, both in reach and daily time. For our messages to be seen by people we want to target, we need to be where they are on a regular basis. While social media will continue to change, we can build strategies to help us adapt […]

The Power of Programmatic Advertising

programmatic advertising benefits

In the last several years, there have been constant changes in marketing, advertising, consumer behavior, and technology. As these areas continue to evolve, it’s crucial to stay ahead of the curve with what’s possible and in alignment with your target audience. Companies serious about business growth are pursuing newer methods to be top of mind […]

Crafting an Effective Media Buying Strategy

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Media buying is often a major facet of our work in marketing as we navigate spots on all types of media platforms. It’s become increasingly common to outsource this function of our work, but whether in-house or outsourced, it is crucial to have an in depth understanding of effective media buying. Here is a step-by-step […]

Navigating the Social Media Advertising Landscape

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As we continue to immerse ourselves into the digital age, the world of advertising also continues to evolve. Those of us in the marketing field who seek to maximize reach and engagement, understanding and leveraging social media platforms is no longer an option; it’s an essential part of any successful strategy. From billion-user giants like […]